Planning / Urban Design Projects

CooperTowne Center Master Plan

Project Description:

Alberto & Associates was hired by the Borough of Somerdale to create a vision plan for the nearly vacant and declining Lion’s Head Plaza shopping center in Somerdale, NJ. Through a cooperative effort with Borough officials and private stakeholders, the vision plan, which included the redevelopment of the Lion’s Head Plaza and surrounding underutilized properties, was implemented as Cooper Towne Center and has been completed to award-winning standards.
Cooper Towne Center now serves as the primary public gathering space for the Borough and includes a mix of uses including new retail and residential areas. The retail spaces range in size from 2,000 sf shops to a new 220,000 sf Walmart and have facades designed as smaller main street shops. Two new residential neighborhoods have been added, with both affordable and market-rate units, to serve as connectors between the Center and the adjacent neighborhoods and streets.
Streetscape improvements, new ingress and egress access points, wider sidewalks, and on-street parking were added to increase walkability and automobile connectivity. To date, over $40 million of construction has begun or been completed on the plan, all financed by the private sector.

Project Awards:
  • Smart Growth Award: 2012 NJ Future - Outstanding Plan